Braydon Schwartz
Founder & CEO
Madison Key
Chief Operating Officer
Our Story
Two Siblings. One Shared Dream.
Noble Frags began with two siblings, a shared ambition, and a love for fragrances that turned into something much bigger than we ever imagined.
But our story started long before we sold our first fragrance.
Where It All Began
Our founder and CEO had a passion for entrepreneurship from a young age. As a kid, he remembers selling Beats headphones on eBay, but what excited him most wasn’t just making the sale. It was wrapping up the package, taking it to the post office, and imagining how happy someone would be to receive it.
As he grew older, he even started an Etsy shop, designing coffee mugs and clothing simply because he loved the idea of creating something someone else might enjoy.
After serving four and a half years in the United States Marine Corps, he explored several career paths, from working on wind turbines in renewable energy to real estate and managing Airbnb properties. But despite his experiences, he was still searching for something that gave him a deeper sense of purpose.
Through exploring philosophy and eventually discovering fragrances, something finally clicked.
He fell in love with the artistry, individuality, and history behind every fragrance house. What seemed like something as simple as cologne turned out to be an entire world of stories, creativity, and emotion.
And for the first time, his passion for fragrances and lifelong dream of building an online business came together.
From Siblings to Business Partners
Our story as siblings is a little different. We didn’t grow up together, but when we connected in our early twenties, we quickly realized we shared the same ambition, work ethic, and desire to help others.
Between playing video games and spending countless hours talking about business ideas, fragrances became a frequent topic of conversation.
What started as one sibling sharing his passion soon became something we both loved. We realized fragrance was more than just smelling good. It could bring back memories, express individuality, and make someone feel special.
Eventually, his dream became something we wanted to build together.
And Noble Frags was born.
Why Noble Frags?
We’ve all experienced spending money on something expensive, only to regret it afterward.
With fragrances costing hundreds of dollars, we wanted to give people a better way to explore luxury without the expensive commitment.
That’s why we started with decants, allowing our customers to experience authentic designer and niche fragrances before investing in a full bottle.
And when you finally find something you love, we want to make that accessible too. That’s why we’re expanding into full-size fragrances at competitive prices.
Our goal has always been simple: make luxury fragrances more accessible while helping people discover something they genuinely love.
A Dream We’re Building Together
Building a business isn’t always easy. There are risks, difficult decisions, and plenty of moments when you’re figuring things out as you go. But having someone beside you who shares your vision and has your back makes the journey worthwhile.
And even today, one of our founder’s favorite parts of running Noble Frags is still packing orders, just like when he was a kid selling on eBay. There’s something special about knowing someone is excited to receive a package you carefully prepared for them.
Our dream is to grow Noble Frags into one of America’s largest fragrance discounters, operate our own warehouse, and build a family-owned business that lasts for generations.
We know we have a long way to go, but every order brings us one step closer.
When you shop with Noble Frags, you’re not just supporting a fragrance business. You’re supporting two siblings working toward a dream they believe in.
Thank you for being part of our story. We’re grateful you’re here.
With appreciation,
The Brother & Sister Behind Noble Frags
Independent fragrance retail
Our decants are independently prepared in the sizes shown on each product listing. When shopping for full bottles or testers, check the listing for the exact size, condition, and packaging included.
Noble Frags is an independent fragrance retailer. We are not affiliated with, sponsored by, endorsed by, or officially authorized by the fragrance brands featured on this website unless expressly stated otherwise. Brand names and trademarks belong to their respective owners and are used to identify the fragrances offered.
Learn more about our Authenticity Guarantee and decant and safety information.
Get in touch
For product questions or help with an order, email NobleFragranceGroup@gmail.com.